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Iams vs WholeHearted

Iams vs. WholeHearted

In this comparison article for Iams vs WholeHearted, we'll highlight the key differences between these two pet food brands. To properly compare Iams and WholeHearted, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this WholeHearted vs Iams comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Iams Review Page or WholeHearted Review Page.

Guaranteed Analysis: WholeHearted vs. Iams

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Iams Dog Food vs. WholeHearted Dog Food

Dry Dog FoodIamsWholeHearted
Crude Protein27.6%29.1%
Crude Fat14.9%15.6%
Crude Fiber5.2%5.6%
Wet/Canned Dog FoodIamsWholeHearted
Crude Protein40.9%43.6%
Crude Fat23.4%24.3%
Crude Fiber5.4%7.0%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

There is a relatively insignificant difference between the crude protein content of the two brands. For wet dog foods, WholeHearted typically provides a little more protein (about 2.76% more).


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

Both brands provide roughly the same amount of crude fat. With regards to wet dog food, WholeHearted and Iams also provide roughly the same amount of crude fat.


As you can see, Iams and WholeHearted guarantee a similar amount of crude fiber. With regards to wet dog food, WholeHearted and Iams also provide roughly the same amount of crude fiber.

Iams Cat Food vs. WholeHearted Cat Food

Dry Cat FoodIamsWholeHearted
Crude Protein35.7%36.7%
Crude Fat15.9%15.9%
Crude Fiber4.6%5.2%
Wet/Canned Cat FoodIamsWholeHearted
Crude Protein46.7%57.0%
Crude Fat21.8%17.1%
Crude Fiber4.9%7.5%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

Iams and WholeHearted both provide roughly the same amount of crude protein. For wet cat foods, WholeHearted provides significantly more protein (about 10.39% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

Iams Pet Food Ingredients vs. WholeHearted Pet Food Ingredients

Iams and WholeHearted both use the following controversial ingredients in many of their products:

Beet Pulp
Canola Oil
Iron Oxide
Pea Protein
Caramel Color
Powdered Cellulose
Dried Tomato Pomace

Here are some of the controversial ingredients used only by Iams.

Liver
Caramel
Corn Meal
Corn Grits
Fish Digest
Ground Corn
Brewers Rice
Wheat Gluten
Vegetable Oil
Feeding Oatmeal
Poultry Giblets
Corn Gluten Meal
Meat By-Products
Chicken By-Products
Dried Meat By-Products
Chicken By-Product Meal
Ground Whole Grain Corn
Poultry By-Product Meal
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by WholeHearted.

Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Iams and WholeHearted both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by Iams.

Blue 2
Red 40
Yellow 5
Yellow 6
Added Color

Product Safety: Recall History of Iams & WholeHearted?

Iams has been recalled 2 times.

  • Aug. 14, 2013: Salmonella
  • July 30, 2010: Salmonella

According to our records, WholeHearted has never been recalled.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Iams Pet Foods

You can purchase Iams pet foods from the following stores:


33 Recipes In-Stock Today

15 Recipes In-Stock Today

24 Recipes In-Stock Today

Where To Buy WholeHearted Pet Foods

You can purchase WholeHearted pet food products from these retailers:


Type Of Pet Foods Available

ProductIamsWholeHearted
Dry Dog Food24 Recipes22 Recipes
Wet Dog Food8 Recipes21 Recipes
Dog TreatsNone18 Treats
Dry Cat Food13 Recipes11 Recipes
Wet Cat Food13 Recipes17 Recipes
Cat Treats2 Treats14 Treats

Top Rated Iams Recipes

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Minichunks Chicken & Whole Grains Recipe
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Perfect Portions Salmon Recipe Pate For Healthy Adult Cats
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Top Rated WholeHearted Recipes

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Dry Dog Food Chicken & Brown Rice Recipe
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Grain Free Wet Dog Food Beef & Chicken Dinner Minced In Gravy
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Cat Food
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Grain Free Dry Cat Food Beef & Pea Recipe
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Cat Food
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Healthy Benefits Easy Digestion Chicken Recipe For Adult Cats
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