In this comparison article for Instinct vs Pure Balance, we'll highlight the key differences between these two pet food brands. To properly compare Instinct and Pure Balance, we'll use up-to-date nutritional and price information.
There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.
Throughout this Pure Balance vs Instinct comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Instinct Review Page or Pure Balance Review Page.
Guaranteed Analysis: Pure Balance vs. Instinct
According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.
All percentages used in this comparison are averages reported on a dry matter basis.
Instinct Dog Food vs. Pure Balance Dog Food
Dry Dog Food
Instinct
Pure Balance
Crude Protein
36.2%
29.2%
Crude Fat
24.1%
16.7%
Crude Fiber
4.4%
5.6%
Wet/Canned Dog Food
Instinct
Pure Balance
Crude Protein
42.1%
34.6%
Crude Fat
27.7%
24.6%
Crude Fiber
10.0%
7.2%
Crude Protein Comparison For Dog Food
Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.
The table shows that Pure Balance provides far less protein than Instinct. The difference in protein content is roughly 6.98%. In addition, Instinct wet dog foods also provide more protein than Pure Balance wet foods.
Crude Fat Comparison For Dog Food
Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.
Our analysis shows that Instinct guarantees 7.48% more fat than Pure Balance dry dog food recipes. For wet dog foods, Instinct typically provides a little more fat (about 3.10% more).
As you can see, Instinct and Pure Balance guarantee a similar amount of crude fiber. For wet dog foods, Instinct typically provides a little more fiber (about 2.79% more).
Instinct Cat Food vs. Pure Balance Cat Food
Dry Cat Food
Instinct
Pure Balance
Crude Protein
43.7%
39.9%
Crude Fat
25.4%
17.7%
Crude Fiber
3.7%
5.9%
Wet/Canned Cat Food
Instinct
Pure Balance
Crude Protein
47.1%
42.0%
Crude Fat
25.0%
25.4%
Crude Fiber
8.6%
7.2%
Crude Protein Comparison For Cat Food
Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.
If you look at the average percentages of crude protein, you'll notice that Instinct typically guarantees 3.77% more protein. This is a fairly small difference between Instinct and Pure Balance, but still worth mentioning. In addition, Instinct wet cat foods also provide more protein than Pure Balance wet foods.
Crude Fat Comparison For Cat Food
There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):
Help transport nutrients across cell membranes
Fats produce metabolites, which help control inflammation
Maintain healthy blood pressure
Slow the growth of yeast infections
Fats improve the taste/texture of food.
There is a relatively large difference between the fat content of Instinct and Pure Balance. On average, Pure Balance dry cat food recipes contain 7.68% less fat than Instinct recipes. For wet cat foods, Pure Balance and Instinct provide roughly the same amount of fat.
According to our data, Pure Balance guarantees 2.27% more fiber than Instinct. Although this difference is relatively small, it's still a notable difference. For wet cat foods, Instinct and Pure Balance provide roughly the same amount of fiber.
Instinct Pet Food Ingredients vs. Pure Balance Pet Food Ingredients
Instinct and Pure Balance both use the following controversial ingredients in many of their products:
Canola Oil
Canola Oil
Canola oil is a plant-derived oil from the seeds of canola plants. Although fat is an essential component of any diet, canola oil is controversial in pet food. Proponents claim that canola oil provides a better fat profile in comparison to other plant based oils. However, opponents claim that canola oil is typically produced with genetically modified rapeseed and that rapeseed oil has multiple adverse health affects.
Pea Protein
Pea Protein
Pea protein is produced by removing the starchy parts of peas. Pea protein is considered controversial because it provides a substantial plant based protein boost. This boost is undesirable because plant based protein is typically lower in biological value when compared to meat based proteins.
Here are some of the controversial ingredients used only by Instinct.
Garlic
Garlic
Garlic in very small quantities can be an acceptable addition, however, garlic can also be toxic. Therefore many pet owners choose to completely avoid garlic.
Tomato Pomace
Tomato Pomace
Tomato pomace is a by-product of tomato manufacturing. It's considered a controversial ingredient because many people believe it is an inexpensive low quality filler. However, tomato pomace provides a notable amount of dietary fiber, B vitamins, Lycopene, and vitamin A. Although it is a very inexpensive ingredient, it is not nutritionally empty.
Dried Tomato Pomace
Dried Tomato Pomace
Dried tomato pomace is a by-product of tomato manufacturing. It's considered a controversial ingredient because many people believe it is an inexpensive low quality filler. However, tomato pomace provides a notable amount of dietary fiber, B vitamins, Lycopene, and vitamin A. Although it is a very inexpensive ingredient, it is not nutritionally empty.
Canola Oil (Preserved With Mixed Tocopherols)
Canola Oil (Preserved With Mixed Tocopherols)
Canola oil is a plant-derived oil from the seeds of canola plants. Although fat is an essential component of any diet, canola oil is controversial in pet food. Proponents claim that canola oil provides a better fat profile in comparison to other plant based oils. However, opponents claim that canola oil is typically produced with genetically modified rapeseed and that rapeseed oil has multiple adverse health affects.
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)
Canola oil is a plant-derived oil from the seeds of canola plants. Although fat is an essential component of any diet, canola oil is controversial in pet food. Proponents claim that canola oil provides a better fat profile in comparison to other plant based oils. However, opponents claim that canola oil is typically produced with genetically modified rapeseed and that rapeseed oil has multiple adverse health affects.
Here are some of the controversial ingredients used only by Pure Balance.
Brewers Rice
Brewers Rice
Brewer's rice is the small fragments of rice kernel that are separated from the larger kernels of milled rice. The fragments do not contain the same nutrition profile of the whole kernel and therefore brewer's rice is a lower quality grain. Brewer's rice is typically regarded as an inexpensive and low quality filler.
Garlic Powder
Garlic Powder
Garlic powder in very small quantities can be an acceptable addition, however, garlic can also be toxic. Therefore many pet owners choose to completely avoid garlic.
Pea Protein Concentrate
Pea Protein Concentrate
Pea protein concentrate is produced by removing the starchy parts of peas. Pea protein concentrate is considered controversial because it provides a substantial plant based protein boost. This boost is undesirable because plant based protein is typically lower in biological value when compared to meat based proteins.
Animal Fat (Preserved With Mixed Tocopherols)
Animal Fat (Preserved With Mixed Tocopherols)
Animal fat is a by-product of tissue rendering. The source animal is not specific and therefore we cannot be certain that the source does not include diseased animals or even euthanized dogs and cats.
Poultry Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)
Poultry fat is a by-product of poultry tissue rendering. Poultry fat is a controversial ingredient because the specific protein is not specified. Such ingredients are typically low-quality in comparison to named poultry fats (e.g. chicken fat, turkey fat).
We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.
Instinct and Pure Balance both use the following harmful ingredients in many of their products:
Menadione Sodium Bisulfite Complex
Menadione Sodium Bisulfite Complex
Menadione sodium bisulfite complex is a synthetic version of vitamin K that has been linked to many health concerns. Research has suggested possible toxic reactions in liver cells and red blood cells among other serious problems. In fact, one large chemical supplier warns, "The substance is toxic to kidneys, lungs, liver, mucous membranes. Repeated or prolonged exposure to the substance can produce target organs damage."
Here are some of the harmful ingredients used only by Pure Balance.
Added Color
Added Color
The ingredient "added color" is ambiguous and may include various artificial dyes. Most artificial dyes have been linked to various chronic diseases.
Menadione Sodium Bisulfate Complex
Menadione Sodium Bisulfate Complex
Menadione sodium bisulfate complex is a synthetic version of vitamin K that has been linked to many health concerns. Research has suggested possible toxic reactions in liver cells and red blood cells among other serious problems. In fact, one large chemical supplier warns, "The substance is toxic to kidneys, lungs, liver, mucous membranes. Repeated or prolonged exposure to the substance can produce target organs damage."
Product Safety: Recall History of Instinct & Pure Balance?
Instinct has been recalled 2 times.
July 24, 2015: Salmonella
Feb. 15, 2013: Pieces of clear plastic in bag
According to our records, Pure Balance has never been recalled.
Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!
Where To Buy Instinct Pet Foods
You can purchase Instinct pet foods from the following stores:
84 Recipes In-Stock Today
59 Recipes In-Stock Today
67 Recipes In-Stock Today
17 Recipes In-Stock Today
Where To Buy Pure Balance Pet Foods
You can purchase Pure Balance pet food products from these retailers:
Type Of Pet Foods Available
Product
Instinct
Pure Balance
Dry Dog Food
37 Recipes
7 Recipes
Wet Dog Food
10 Recipes
15 Recipes
Dog Treats
None
None
Dry Cat Food
20 Recipes
5 Recipes
Wet Cat Food
16 Recipes
4 Recipes
Cat Treats
None
3 Treats
Top Rated Instinct Recipes
Dog Food
Instinct Raw Boost Grain-Free Recipe With Real Chicken