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Instinct vs Pure Balance

Instinct vs. Pure Balance

In this comparison article for Instinct vs Pure Balance, we'll highlight the key differences between these two pet food brands. To properly compare Instinct and Pure Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Balance vs Instinct comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Instinct Review Page or Pure Balance Review Page.

Guaranteed Analysis: Pure Balance vs. Instinct

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Instinct Dog Food vs. Pure Balance Dog Food

Dry Dog FoodInstinctPure Balance
Crude Protein36.2%29.2%
Crude Fat24.1%16.7%
Crude Fiber4.4%5.6%
Wet/Canned Dog FoodInstinctPure Balance
Crude Protein42.1%34.6%
Crude Fat27.7%24.6%
Crude Fiber10.0%7.2%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

The table shows that Pure Balance provides far less protein than Instinct. The difference in protein content is roughly 6.98%. In addition, Instinct wet dog foods also provide more protein than Pure Balance wet foods.


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

Our analysis shows that Instinct guarantees 7.48% more fat than Pure Balance dry dog food recipes. For wet dog foods, Instinct typically provides a little more fat (about 3.10% more).


As you can see, Instinct and Pure Balance guarantee a similar amount of crude fiber. For wet dog foods, Instinct typically provides a little more fiber (about 2.79% more).

Instinct Cat Food vs. Pure Balance Cat Food

Dry Cat FoodInstinctPure Balance
Crude Protein43.7%39.9%
Crude Fat25.4%17.7%
Crude Fiber3.7%5.9%
Wet/Canned Cat FoodInstinctPure Balance
Crude Protein47.1%42.0%
Crude Fat25.0%25.4%
Crude Fiber8.6%7.2%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

If you look at the average percentages of crude protein, you'll notice that Instinct typically guarantees 3.77% more protein. This is a fairly small difference between Instinct and Pure Balance, but still worth mentioning. In addition, Instinct wet cat foods also provide more protein than Pure Balance wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Help transport nutrients across cell membranes
  • Fats produce metabolites, which help control inflammation
  • Maintain healthy blood pressure
  • Slow the growth of yeast infections
  • Fats improve the taste/texture of food.

There is a relatively large difference between the fat content of Instinct and Pure Balance. On average, Pure Balance dry cat food recipes contain 7.68% less fat than Instinct recipes. For wet cat foods, Pure Balance and Instinct provide roughly the same amount of fat.


According to our data, Pure Balance guarantees 2.27% more fiber than Instinct. Although this difference is relatively small, it's still a notable difference. For wet cat foods, Instinct and Pure Balance provide roughly the same amount of fiber.

Instinct Pet Food Ingredients vs. Pure Balance Pet Food Ingredients

Instinct and Pure Balance both use the following controversial ingredients in many of their products:

Canola Oil
Pea Protein

Here are some of the controversial ingredients used only by Instinct.

Garlic
Tomato Pomace
Dried Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols)
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Here are some of the controversial ingredients used only by Pure Balance.

Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Instinct and Pure Balance both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfate Complex

Product Safety: Recall History of Instinct & Pure Balance?

Instinct has been recalled 2 times.

  • July 24, 2015: Salmonella
  • Feb. 15, 2013: Pieces of clear plastic in bag

According to our records, Pure Balance has never been recalled.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Instinct Pet Foods

You can purchase Instinct pet foods from the following stores:


84 Recipes In-Stock Today

59 Recipes In-Stock Today

67 Recipes In-Stock Today

17 Recipes In-Stock Today

Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet food products from these retailers:


Type Of Pet Foods Available

ProductInstinctPure Balance
Dry Dog Food37 Recipes7 Recipes
Wet Dog Food10 Recipes15 Recipes
Dog TreatsNoneNone
Dry Cat Food20 Recipes5 Recipes
Wet Cat Food16 Recipes4 Recipes
Cat TreatsNone3 Treats

Top Rated Instinct Recipes

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Top Rated Pure Balance Recipes

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High Protein Grain Free Chicken & Turkey Recipe In Sauce For Cats
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