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35% OFF
Nulo &
Inception
First Auto-Ship
20% OFF
Nulo &
Inception
First Auto-Ship w/ Code: PAWDIET20
15% OFF
Nulo
For New Customers w/ Code: AFPAWDIET
Nulo vs. Inception
In this comparison article for Nulo vs Inception, we'll highlight the key differences between these two pet food brands. To properly compare Nulo and Inception, we'll use up-to-date nutritional and price information.
There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.
Throughout this Inception vs Nulo comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Nulo Review Page or Inception Review Page.
Guaranteed Analysis: Inception vs. Nulo
According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.
All percentages used in this comparison are averages reported on a dry matter basis.
Nulo Dog Food vs. Inception Dog Food
| Dry Dog Food | Nulo | Inception |
| Crude Protein | 35.7% | 28.4% |
| Crude Fat | 19.6% | 17.0% |
| Crude Fiber | 5.1% | 6.8% |
| Wet/Canned Dog Food | Nulo | Inception |
| Crude Protein | 45.6% | 36.4% |
| Crude Fat | 31.4% | 20.5% |
| Crude Fiber | 5.5% | 9.1% |
Crude Protein Comparison For Dog Food
Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.
The table shows that Inception provides far less protein than Nulo. The difference in protein content is roughly 7.34%. In addition, Nulo wet dog foods also provide more protein than Inception wet foods.
Crude Fat Comparison For Dog Food
Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.
If you look at the average percentages of crude fat, you'll notice that Nulo typically guarantees 2.58% more fat. This is a fairly small difference between Nulo and Inception, but still worth mentioning. In addition, Nulo wet dog foods also provide more fat than Inception wet foods.
As you can see, Nulo and Inception guarantee a similar amount of crude fiber. For wet dog foods, Inception typically provides a little more fiber (about 3.58% more).
Nulo Cat Food vs. Inception Cat Food
| Dry Cat Food | Nulo | Inception |
| Crude Protein | 44.3% | 33.3% |
| Crude Fat | 20.0% | 15.6% |
| Crude Fiber | 5.0% | 7.8% |
Crude Protein Comparison For Cat Food
Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.
On average, Nulo dry cat food recipes contain 11.00% more protein than Inception recipes. Clearly, there is a significant difference between the protein content of Inception and Nulo.
Crude Fat Comparison For Cat Food
There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):
- Help transport nutrients across cell membranes
- Fats produce metabolites, which help control inflammation
- Maintain healthy blood pressure
- Slow the growth of yeast infections
- Fats improve the taste/texture of food.
Our analysis shows that Nulo guarantees 4.40% more fat than Inception dry cat food recipes.
According to our data, Inception guarantees 2.76% more fiber than Nulo. Although this difference is relatively small, it's still a notable difference.
Nulo Pet Food Ingredients vs. Inception Pet Food Ingredients
Here are some of the controversial ingredients used only by Nulo.
We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.
Here are some of the harmful ingredients used only by Nulo.
Product Safety: Recall History of Nulo & Inception?
According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Nulo or Inception pet food products.
Price Comparison: Which Brand Is More Expensive?
| Dry Dog Food | Nulo | Inception |
| Per Pound | $12.70 | $2.05 |
| Per Calorie | $0.0067 | $0.0012 |
| Dry Cat Food | Nulo | Inception |
| Per Pound | $16.85 | $2.85 |
| Per Calorie | $0.0082 | $0.0017 |
| Wet Dog Food | Nulo | Inception |
| Per Pound | $4.44 | $3.49 |
| Per Calorie | $0.0081 | $0.0074 |
The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.
If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Nulo or Inception, input your pet's weight into our cost analyzer widget.
Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Nulo or Inception will depend on your shopping habits.
Pet owners who use our price comparison feature typically save more than 25% off retail prices for Nulo and Inception. In addition, we currently have some great coupons for our readers.
- 20% Off First Auto-Ship @ PetFlow (Use Code PAWDIET20)
- 35% Off First Auto-Ship @ Chewy (No Code Required)
- 15% Off The Entire Site @ OnlyNaturalPet (Use Code AFPAWDIET)
Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!
Where To Buy Nulo Pet Foods
You can purchase Nulo pet foods from the following stores:
Where To Buy Inception Pet Foods
You can purchase Inception pet food products from these retailers:
Type Of Pet Foods Available
| Product | Nulo | Inception |
| Dry Dog Food | 29 Recipes | 4 Recipes |
| Wet Dog Food | 21 Recipes | 4 Recipes |
| Dog Treats | 8 Treats | 4 Treats |
| Dry Cat Food | 15 Recipes | 3 Recipes |
| Wet Cat Food | 27 Recipes | None |
| Cat Treats | 7 Treats | None |
Top Rated Nulo Recipes
Top Rated Inception Recipes
