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Nulo vs Taste of the Wild

Nulo vs. Taste of the Wild

In this comparison article for Nulo vs Taste of the Wild, we'll highlight the key differences between these two pet food brands. To properly compare Nulo and Taste of the Wild, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Taste of the Wild vs Nulo comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Nulo Review Page or Taste of the Wild Review Page.

Guaranteed Analysis: Taste of the Wild vs. Nulo

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Nulo Dog Food vs. Taste of the Wild Dog Food

Dry Dog FoodNuloTaste of the Wild
Crude Protein35.7%32.0%
Crude Fat19.6%17.8%
Crude Fiber5.1%4.6%
Wet/Canned Dog FoodNuloTaste of the Wild
Crude Protein45.6%45%
Crude Fat31.4%20.6%
Crude Fiber5.5%5.6%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

According to our average data, Taste of the Wild typically provides less protein than Nulo. However, this difference is relatively small and doesn't represent a significant difference between the two brands. For wet dog foods, Nulo and Taste of the Wild provide roughly the same amount of protein.


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

Both brands provide roughly the same amount of crude fat. For wet dog foods, Nulo provides significantly more fat (about 10.89% more).


As you can see, Taste of the Wild and Nulo guarantee a similar amount of crude fiber. With regards to wet dog food, Taste of the Wild and Nulo also provide roughly the same amount of crude fiber.

Nulo Cat Food vs. Taste of the Wild Cat Food

Dry Cat FoodNuloTaste of the Wild
Crude Protein44.3%38.4%
Crude Fat20.0%17.8%
Crude Fiber5.0%3.3%
Wet/Canned Cat FoodNuloTaste of the Wild
Crude Protein53.3%44.4%
Crude Fat24.2%16.7%
Crude Fiber4.6%8.3%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

Taste of the Wild dry recipes contain 5.89% less protein than Nulo dry recipes. This difference in protein content is a notable difference between Nulo and Taste of the Wild. In addition, Nulo wet cat foods also provide more protein than Taste of the Wild wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

If you look at the average percentages of crude fat, you'll notice that Nulo typically guarantees 2.18% more fat. This is a fairly small difference between Nulo and Taste of the Wild, but still worth mentioning. In addition, Nulo wet cat foods also provide more fat than Taste of the Wild wet foods.


Taste of the Wild and Nulo both provide roughly the same amount of crude fiber. For wet cat foods, Taste of the Wild typically provides a little more fiber (about 3.73% more).

Nulo Pet Food Ingredients vs. Taste of the Wild Pet Food Ingredients

Here are some of the controversial ingredients used only by Nulo.

Powdered Cellulose
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Here are some of the controversial ingredients used only by Taste of the Wild.

Pea Protein
Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Nulo.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Nulo & Taste of the Wild?

According to our records, Nulo has never been recalled.

Taste of the Wild has been recalled once.

  • May 5, 2012: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog FoodNuloTaste of the Wild
Per Pound$12.70$2.30
Per Calorie$0.0067$0.0014
Dry Cat FoodNuloTaste of the Wild
Per Pound$16.85$2.97
Per Calorie$0.0082$0.0018
Wet Dog FoodNuloTaste of the Wild
Per Pound$4.44$3.47
Per Calorie$0.0081$0.0085
Wet Cat FoodNuloTaste of the Wild
Per Pound$8.53$5.72
Per Calorie$0.0202$0.0132

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Nulo or Taste of the Wild, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Nulo or Taste of the Wild will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Nulo and Taste of the Wild. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Nulo Pet Foods

You can purchase Nulo pet foods from the following stores:


78 Recipes In-Stock Today

34 Recipes In-Stock Today

42 Recipes In-Stock Today

23 Recipes In-Stock Today

Where To Buy Taste of the Wild Pet Foods

You can purchase Taste of the Wild pet food products from these retailers:


21 Recipes In-Stock Today

26 Recipes In-Stock Today

17 Recipes In-Stock Today

18 Recipes In-Stock Today

Type Of Pet Foods Available

ProductNuloTaste of the Wild
Dry Dog Food29 Recipes16 Recipes
Wet Dog Food21 Recipes5 Recipes
Dog Treats8 TreatsNone
Dry Cat Food15 Recipes5 Recipes
Wet Cat Food27 Recipes2 Recipes
Cat Treats7 TreatsNone

Top Rated Nulo Recipes

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FreeStyle Turkey & Chicken Recipe (Canned Cat Food)
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Top Rated Taste of the Wild Recipes

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Sierra Mountain Canine Recipe With Roasted Lamb
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Canyon River Feline Recipe With Trout and Salmon In Gravy
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