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Nulo vs Whole Earth Farms

Nulo vs. Whole Earth Farms

In this comparison article for Nulo vs Whole Earth Farms, we'll highlight the key differences between these two pet food brands. To properly compare Nulo and Whole Earth Farms, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Whole Earth Farms vs Nulo comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Nulo Review Page or Whole Earth Farms Review Page.

Guaranteed Analysis: Whole Earth Farms vs. Nulo

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Nulo Dog Food vs. Whole Earth Farms Dog Food

Dry Dog FoodNuloWhole Earth Farms
Crude Protein35.7%29.0%
Crude Fat19.6%15.1%
Crude Fiber5.1%5.0%
Wet/Canned Dog FoodNuloWhole Earth Farms
Crude Protein45.6%39.2%
Crude Fat31.4%21.2%
Crude Fiber5.5%8.1%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

The table shows that Whole Earth Farms provides far less protein than Nulo. The difference in protein content is roughly 6.78%. In addition, Nulo wet dog foods also provide more protein than Whole Earth Farms wet foods.


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

Our analysis shows that Nulo guarantees 4.52% more fat than Whole Earth Farms dry dog food recipes. In addition, Nulo wet dog foods also provide more fat than Whole Earth Farms wet foods.


As you can see, Whole Earth Farms and Nulo guarantee a similar amount of crude fiber. For wet dog foods, Whole Earth Farms typically provides a little more fiber (about 2.55% more).

Nulo Cat Food vs. Whole Earth Farms Cat Food

Dry Cat FoodNuloWhole Earth Farms
Crude Protein44.3%39.6%
Crude Fat20.0%14.8%
Crude Fiber5.0%4.7%
Wet/Canned Cat FoodNuloWhole Earth Farms
Crude Protein53.3%42.2%
Crude Fat24.2%19.7%
Crude Fiber4.6%12.4%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

There is a relatively large difference between the protein content of Nulo and Whole Earth Farms. On average, Whole Earth Farms dry cat food recipes contain 4.79% less protein than Nulo recipes. In addition, Nulo wet cat foods also provide more protein than Whole Earth Farms wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Help transport nutrients across cell membranes
  • Fats produce metabolites, which help control inflammation
  • Maintain healthy blood pressure
  • Slow the growth of yeast infections
  • Fats improve the taste/texture of food.

Whole Earth Farms dry recipes contain 5.13% less fat than Nulo dry recipes. This difference in fat content is a notable difference between Nulo and Whole Earth Farms. In addition, Nulo wet cat foods also provide more fat than Whole Earth Farms wet foods.


Whole Earth Farms and Nulo both provide roughly the same amount of crude fiber. For wet cat foods, Whole Earth Farms provides more fiber (about 7.82% more).

Nulo Pet Food Ingredients vs. Whole Earth Farms Pet Food Ingredients

Here are some of the controversial ingredients used only by Nulo.

Powdered Cellulose
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Here are some of the controversial ingredients used only by Whole Earth Farms.

Canola Meal
Pea Protein
Caramel Color

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Nulo and Whole Earth Farms both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Nulo & Whole Earth Farms?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Nulo or Whole Earth Farms pet food products.

Price Comparison: Which Brand Is More Expensive?

Dry Dog FoodNuloWhole Earth Farms
Per Pound$12.70$3.33
Per Calorie$0.0067$0.0021
Dry Cat FoodNuloWhole Earth Farms
Per Pound$16.85$6.34
Per Calorie$0.0082$0.0040
Wet Dog FoodNuloWhole Earth Farms
Per Pound$4.44$5.63
Per Calorie$0.0081$0.0108
Wet Cat FoodNuloWhole Earth Farms
Per Pound$8.53$7.73
Per Calorie$0.0202$0.0150

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Nulo or Whole Earth Farms, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Nulo or Whole Earth Farms will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Nulo and Whole Earth Farms. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Nulo Pet Foods

You can purchase Nulo pet foods from the following stores:


78 Recipes In-Stock Today

34 Recipes In-Stock Today

42 Recipes In-Stock Today

23 Recipes In-Stock Today

Where To Buy Whole Earth Farms Pet Foods

You can purchase Whole Earth Farms pet food products from these retailers:


11 Recipes In-Stock Today

12 Recipes In-Stock Today

16 Recipes In-Stock Today

Type Of Pet Foods Available

ProductNuloWhole Earth Farms
Dry Dog Food29 Recipes9 Recipes
Wet Dog Food21 Recipes15 Recipes
Dog Treats8 Treats3 Treats
Dry Cat Food15 Recipes5 Recipes
Wet Cat Food27 Recipes17 Recipes
Cat Treats7 TreatsNone

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Top Rated Whole Earth Farms Recipes

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Grain Free Canned Real Turkey Recipe Pate
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