In this comparison article for Purina Dog Chow vs I and Love and You, we'll highlight the key differences between these two pet food brands. To properly compare Purina Dog Chow and I and Love and You, we'll use up-to-date nutritional and price information.
There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.
Throughout this I and Love and You vs Purina Dog Chow comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Purina Dog Chow Review Page or I and Love and You Review Page.
Guaranteed Analysis: I and Love and You vs. Purina Dog Chow
According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.
All percentages used in this comparison are averages reported on a dry matter basis.
Purina Dog Chow Dog Food vs. I and Love and You Dog Food
Dry Dog Food
Purina Dog Chow
I and Love and You
Crude Protein
26.2%
33.8%
Crude Fat
12.3%
15.4%
Crude Fiber
4.9%
5.0%
Wet/Canned Dog Food
Purina Dog Chow
I and Love and You
Crude Protein
49.5%
42.1%
Crude Fat
14.5%
18.1%
Crude Fiber
6.8%
5.5%
Crude Protein Comparison For Dog Food
Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.
The table shows that Purina Dog Chow provides far less protein than I and Love and You. The difference in protein content is roughly 7.51%. In addition, Purina Dog Chow wet dog foods also provide more protein than I and Love and You wet foods.
Crude Fat Comparison For Dog Food
Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.
If you look at the average percentages of crude fat, you'll notice that I and Love and You typically guarantees 3.03% more fat. This is a fairly small difference between I and Love and You and Purina Dog Chow, but still worth mentioning. In addition, I and Love and You wet dog foods also provide more fat than Purina Dog Chow wet foods.
As you can see, Purina Dog Chow and I and Love and You guarantee a similar amount of crude fiber. With regards to wet dog food, Purina Dog Chow and I and Love and You also provide roughly the same amount of crude fiber.
Purina Dog Chow Pet Food Ingredients vs. I and Love and You Pet Food Ingredients
Here are some of the controversial ingredients used only by Purina Dog Chow.
Liver
Liver
Liver is a controversial ingredient because the source animal is not specified. Anonymous animal ingredients are typically very low quality and may contain almost any animal, including dogs and cats!
Wheat Gluten
Wheat Gluten
Wheat gluten is the main protein of wheat. Although wheat gluten is mostly protein, wheat gluten is considered controversial because it significantly boosts the protein content of the product. This is undesirable because plant based protein does not provide the same amino acid profile as meat based protein.
Soybean Flour
Soybean Flour
Soybean flour contains more than 50% protein. Therefore, soybean can significantly boost the protein content of the product. The inclusion of non-meat protein typically degrades the overall quality of protein in the recipe. This degradation is due to the inferior amino acid profile of plant based proteins.
Corn Gluten Meal
Corn Gluten Meal
Corn gluten meal is a by-product from the production of various corn products (corn starch, corn syrup, etc). It's very high in protein (nearly 60% protein) and therefore can significant boost the protein content of the product. Because plant based proteins such as corn gluten meal are inferior to meat based proteins (lack many essential amino acids), they are not suitable substitutes.
Meat By-Products
Meat By-Products
By-products are defined by AAFCO as the "non-rendered, clean parts, other than meat, derived from slaughtered mammals." Thus, meat by-products contain nearly all parts of the animal which are typically not consumed by humans. These parts include the liver, lung, spleen, kidney, stomach, blood, intestine, bone, etc.
This ingredient is marked controversial because the meat source is not identified. Anonymous ingredients such as meat by-products are typically very low quality additions. The most unpleasing property of this ingredient is that the animal source can contain any mammal, even dogs & cats.
Whole Grain Corn
Whole Grain Corn
Whole grain corn is the entire corn kernel (the germ, bran, and endosperm). Corn is a cereal grain which provides a modest amount of vitamins, minerals, and plant based protein. It also happens to be one of the most controversial ingredients in pet food.
Proponents of corn claim that corn is highly digestible and an excellent source of protein, energy, vitamins, minerals, and essential fatty acids.
Opponents however believe that positive claims in regards to corn are either half-truths or completely false, we'll discuss a few of the opposing arguments.
In regards to digestibility, the claims of "highly digestible" are only true if corn is processed into a meal or flour and subsequently cooked. In regards to the protein contribution, we must note that corn is a plant based protein which does not contain all of the necessary amino acids required by pets to sustain life. Therefore substituting corn for meat is an unsuitable substitution and actually degrades the overall protein quality of the product.
Finally, we'll discuss the claims about vitamins and minerals in corn. Although corn does provide many vitamins and minerals, it not necessarily an exceptional ingredient in this regards. There are many other ingredients which are more complete and biologically appropriate. Therefore the usage of corn as the primary ingredient in pet food should certainly warrant further questioning.
Whole Grain Wheat
Whole Grain Wheat
Whole grain wheat contains the entire grain of wheat (the germ, bran, and endosperm). Wheat is the second most-produced cereal grain in the world (corn is the first). Although wheat is a controversial ingredient, it is not necessarily undesirable because it provides dietary fiber and many other nutrients. However, wheat contains a notable amount of plant based protein, which is inferior to meat based protein and therefore an undesirable substitution.
Wheat is also one of the most common ingredients to cause food allergies or intolerance. However, grains such as wheat are typically low offenders in comparison to certain protein sources (such as beef).
Ground Yellow Corn
Ground Yellow Corn
Ground yellow corn is a cereal grain which provides a modest amount of vitamins, minerals, and plant based protein. It also happens to be one of the most controversial ingredients in pet food.
Proponents of corn claim that corn is highly digestible and an excellent source of protein, energy, vitamins, minerals, and essential fatty acids.
Opponents however believe that positive claims in regards to corn are either half-truths or completely false, we'll discuss a few of the opposing arguments.
In regards to digestibility, the claims of "highly digestible" are only true if corn is processed into a meal or flour and subsequently cooked. In regards to the protein contribution, we must note that corn is a plant based protein which does not contain all of the necessary amino acids required by pets to sustain life. Therefore substituting corn for meat is an unsuitable substitution and actually degrades the overall protein quality of the product.
Finally, we'll discuss the claims about vitamins and minerals in corn. Although corn does provide many vitamins and minerals, it not necessarily an exceptional ingredient in this regards. There are many other ingredients which are more complete and biologically appropriate. Therefore the usage of corn as the primary ingredient in pet food should certainly warrant further questioning.
Meat And Bone Meal
Meat And Bone Meal
Meat and bone meal is produced by cooking meat and bone using a process called rendering. The rendering process dramatically reduces the natural moisture of meat and thereby results in a highly condensed protein source.
This ingredient is marked controversial because the source animal for the meat is not specified. These type of anonymous ingredient are typically very low quality and certainly inexpensive additions. The most unpleasing property of this ingredient is that the meat source can contain any mammal, even dogs & cats.
Turkey By-Product Meal
Turkey By-Product Meal
Turkey by-product meal is produced by cooking turkey by-products using a process called rendering. By-products are defined by AAFCO as the "non-rendered, clean parts, other than meat, derived from slaughtered mammals." Thus, turkey by-products contain nearly all parts of turkeys which are typically not consumed by humans. These parts include the liver, lung, spleen, kidney, stomach, blood, intestine, bone, etc.
Like other meat by-products, turkey by-products are considered controversial, mainly because they are inexpensive ingredients which consumers have equated with slaughterhouse waste. However, manufactures and many experts claim that animal by-products are unjustly criticized. Proponents state that "named" by-products, such as turkey by-products, supply many important nutrients required by pets.
Chicken By-Product Meal
Chicken By-Product Meal
Chicken by-product meal is produced by cooking chicken by-products using a process called rendering. By-products are defined by AAFCO as the "non-rendered, clean parts, other than meat, derived from slaughtered mammals." Thus, chicken by-products contain nearly all parts of chickens which are typically not consumed by humans. These parts include the liver, lung, spleen, kidney, stomach, blood, intestine, bone, etc.
Like other meat by-products, chicken by-products are considered controversial, mainly because they are inexpensive ingredients which consumers have equated with slaughterhouse waste. However, manufactures and many experts claim that animal by-products are unjustly criticized. Proponents state that "named" by-products, such as chicken by-products, supply many important nutrients required by pets.
Poultry By-Product Meal
Poultry By-Product Meal
Poultry by-product meal is a controversial ingredient because the source animal is not specified. Anonymous ingredients such as poultry by-product meal are typically low-quality ingredients in comparison to named protein by-product meals (e.g. chicken by-product meal, turkey by-product meal, duck by-product meal).
Here are some of the controversial ingredients used only by I and Love and You.
Garlic
Garlic
Garlic in very small quantities can be an acceptable addition, however, garlic can also be toxic. Therefore many pet owners choose to completely avoid garlic.
Canola Oil
Canola Oil
Canola oil is a plant-derived oil from the seeds of canola plants. Although fat is an essential component of any diet, canola oil is controversial in pet food. Proponents claim that canola oil provides a better fat profile in comparison to other plant based oils. However, opponents claim that canola oil is typically produced with genetically modified rapeseed and that rapeseed oil has multiple adverse health affects.
Pea Protein
Pea Protein
Pea protein is produced by removing the starchy parts of peas. Pea protein is considered controversial because it provides a substantial plant based protein boost. This boost is undesirable because plant based protein is typically lower in biological value when compared to meat based proteins.
Powdered Cellulose
Powdered Cellulose
Powdered cellulose is produced from minuscule pieces of wood pulp and plant fibers. Other than its fiber content, powdered cellulose lacks any nutritional contribution.
Dried Tomato Pomace
Dried Tomato Pomace
Dried tomato pomace is a by-product of tomato manufacturing. It's considered a controversial ingredient because many people believe it is an inexpensive low quality filler. However, tomato pomace provides a notable amount of dietary fiber, B vitamins, Lycopene, and vitamin A. Although it is a very inexpensive ingredient, it is not nutritionally empty.
Canola Oil (Preserved With Mixed Tocopherols)
Canola Oil (Preserved With Mixed Tocopherols)
Canola oil is a plant-derived oil from the seeds of canola plants. Although fat is an essential component of any diet, canola oil is controversial in pet food. Proponents claim that canola oil provides a better fat profile in comparison to other plant based oils. However, opponents claim that canola oil is typically produced with genetically modified rapeseed and that rapeseed oil has multiple adverse health affects.
We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.
Purina Dog Chow and I and Love and You both use the following harmful ingredients in many of their products:
Menadione Sodium Bisulfite Complex
Menadione Sodium Bisulfite Complex
Menadione sodium bisulfite complex is a synthetic version of vitamin K that has been linked to many health concerns. Research has suggested possible toxic reactions in liver cells and red blood cells among other serious problems. In fact, one large chemical supplier warns, "The substance is toxic to kidneys, lungs, liver, mucous membranes. Repeated or prolonged exposure to the substance can produce target organs damage."
Here are some of the harmful ingredients used only by Purina Dog Chow.
Blue 2
Blue 2
Blue 2 is an artificial dye which can increase the likelihood of tumors according to the Center for Science in the Public Interest. Like other dyes, blue 2 does not provide any nutritional value.
Red 40
Red 40
Red 40 is the most widely used artificial dye in consumer goods. Studies have shown that red 40 may accelerate the appearance of immune-system tumors in mice, cause allergy-like reactions and trigger hyperactivity in children.
Yellow 5
Yellow 5
Yellow 5 is an artificial dye which may be contaminated with several cancer-causing chemicals. Like other dyes, yellow 5 does not provide any nutritional value.
Yellow 6
Yellow 6
Yellow 6 is an artificial food dye which may be contaminated with cancer-causing chemicals. According to the Center For Science In The Public Interest, yellow 6 can cause adrenal tumors in animals.
Added Color
Added Color
The ingredient "added color" is ambiguous and may include various artificial dyes. Most artificial dyes have been linked to various chronic diseases.
Here are some of the harmful ingredients used only by I and Love and You.
Menadione Sodium Bisulfate Complex
Menadione Sodium Bisulfate Complex
Menadione sodium bisulfate complex is a synthetic version of vitamin K that has been linked to many health concerns. Research has suggested possible toxic reactions in liver cells and red blood cells among other serious problems. In fact, one large chemical supplier warns, "The substance is toxic to kidneys, lungs, liver, mucous membranes. Repeated or prolonged exposure to the substance can produce target organs damage."
Menadione Sodium Disulfite Complex
Menadione Sodium Disulfite Complex
Menadione sodium disulfite complex is a synthetic version of vitamin K that has been linked to many health concerns. Research has suggested possible toxic reactions in liver cells and red blood cells among other serious problems. In fact, one large chemical supplier warns, "The substance is toxic to kidneys, lungs, liver, mucous membranes. Repeated or prolonged exposure to the substance can produce target organs damage."
Product Safety: Recall History of Purina Dog Chow & I and Love and You?
According to our records, Purina Dog Chow has never been recalled.
I and Love and You has been recalled once.
July 14, 2015: Salmonella
Price Comparison: Which Brand Is More Expensive?
Dry Dog Food
Purina Dog Chow
I and Love and You
Per Pound
$1.22
$6.91
Per Calorie
$0.0008
$0.0043
Wet Dog Food
Purina Dog Chow
I and Love and You
Per Pound
$2.14
$5.15
Per Calorie
$0.0042
$0.0078
The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.
If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Purina Dog Chow or I and Love and You, input your pet's weight into our cost analyzer widget.
Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Purina Dog Chow or I and Love and You will depend on your shopping habits.
Cost Analyzer Widget
Cost of Feeding Purina Dog Chow
Cost Per Day:
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Cost of Feeding I and Love and You
Cost Per Day:
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Pet owners who use our price comparison feature typically save more than 25% off retail prices for Purina Dog Chow and I and Love and You. In addition, we currently have some great coupons for our readers.
Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!
Where To Buy Purina Dog Chow Pet Foods
You can purchase Purina Dog Chow pet foods from the following stores:
4 Recipes In-Stock Today
1 Recipes In-Stock Today
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Where To Buy I and Love and You Pet Foods
You can purchase I and Love and You pet food products from these retailers: