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Wag vs Nulo

Wag vs. Nulo

In this comparison article for Wag vs Nulo, we'll highlight the key differences between these two pet food brands. To properly compare Wag and Nulo, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Nulo vs Wag comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Wag Review Page or Nulo Review Page.

Guaranteed Analysis: Nulo vs. Wag

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Wag Dog Food vs. Nulo Dog Food

Dry Dog FoodWagNulo
Crude Protein39.1%35.7%
Crude Fat16.9%19.6%
Crude Fiber5.7%5.1%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

According to our average data, Nulo typically provides less protein than Wag. However, this difference is relatively small and doesn't represent a significant difference between the two brands.


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

If you look at the average percentages of crude fat, you'll notice that Nulo typically guarantees 2.74% more fat. This is a fairly small difference between Nulo and Wag, but still worth mentioning.


Both brands provide roughly the same amount of crude fiber.

Wag Pet Food Ingredients vs. Nulo Pet Food Ingredients

Here are some of the controversial ingredients used only by Wag.

Pea Protein

Here are some of the controversial ingredients used only by Nulo.

Powdered Cellulose
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Nulo.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Wag & Nulo?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Wag or Nulo pet food products.

Price Comparison: Which Brand Is More Expensive?

Dry Dog FoodWagNulo
Per Pound$2.62$12.70
Per Calorie$0.0016$0.0067

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Wag or Nulo, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Wag or Nulo will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Wag and Nulo. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Wag Pet Foods

You can purchase Wag pet foods from the following stores:


5 Recipes In-Stock Today

Where To Buy Nulo Pet Foods

You can purchase Nulo pet food products from these retailers:


78 Recipes In-Stock Today

34 Recipes In-Stock Today

42 Recipes In-Stock Today

23 Recipes In-Stock Today

Type Of Pet Foods Available

ProductWagNulo
Dry Dog Food5 Recipes29 Recipes
Wet Dog FoodNone21 Recipes
Dog TreatsNone8 Treats
Dry Cat FoodNone15 Recipes
Wet Cat FoodNone27 Recipes
Cat TreatsNone7 Treats

Top Rated Wag Recipes

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(An Amazon Brand) Dry Dog Food Chicken & Lentil Recipe For Puppies
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(An Amazon Brand) Dry Dog Food Lamb & Lentil Recipe For All Life Stages
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(An Amazon Brand) Dry Dog Food Beef & Lentil Recipe With Wild Boar For Adult Dogs
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(An Amazon Brand) Dry Dog Food Turkey & Lentil Recipe For Adult Dogs
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Top Rated Nulo Recipes

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FreeStyle Adult Turkey & Sweet Potato Recipe
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FreeStyle Beef, Peas & Carrots Recipe (Canned)
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Cat Food
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FreeStyle Cat & Kitten - Chicken & Cod Recipe
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Cat Food
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FreeStyle Turkey & Chicken Recipe (Canned Cat Food)
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