In this comparison article for WholeHearted vs Billy + Margot, we'll highlight the key differences between these two pet food brands. To properly compare WholeHearted and Billy + Margot, we'll use up-to-date nutritional and price information.
There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.
Throughout this Billy + Margot vs WholeHearted comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our WholeHearted Review Page or Billy + Margot Review Page.
Guaranteed Analysis: Billy + Margot vs. WholeHearted
According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.
All percentages used in this comparison are averages reported on a dry matter basis.
WholeHearted Dog Food vs. Billy + Margot Dog Food
Dry Dog Food
WholeHearted
Billy + Margot
Crude Protein
29.1%
37.8%
Crude Fat
15.6%
14.4%
Crude Fiber
5.6%
7.2%
Wet/Canned Dog Food
WholeHearted
Billy + Margot
Crude Protein
43.6%
41.8%
Crude Fat
24.3%
22.3%
Crude Fiber
7.0%
5.6%
Crude Protein Comparison For Dog Food
Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.
When you look at the average percentages of crude protein for dry dog food, it's clear that Billy + Margot provides significantly more protein. On average, Billy + Margot guarantees about 8.69% more protein than WholeHearted. For wet dog foods, WholeHearted and Billy + Margot provide roughly the same amount of protein.
Crude Fat Comparison For Dog Food
Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.
Billy + Margot and WholeHearted both provide roughly the same amount of crude fat. For wet dog foods, WholeHearted typically provides a little more fat (about 2.03% more).
There is a relatively insignificant difference between the crude fiber content of the two brands. With regards to wet dog food, WholeHearted and Billy + Margot also provide roughly the same amount of crude fiber.
WholeHearted Pet Food Ingredients vs. Billy + Margot Pet Food Ingredients
WholeHearted and Billy + Margot both use the following controversial ingredients in many of their products:
Pea Protein
Pea Protein
Pea protein is produced by removing the starchy parts of peas. Pea protein is considered controversial because it provides a substantial plant based protein boost. This boost is undesirable because plant based protein is typically lower in biological value when compared to meat based proteins.
Caramel Color
Caramel Color
Caramel color is a concentrated form of caramel, a natural food colorant. Caramel color has been linked to cancer in laboratory animals. Since our pets do not care about food color, caramel color is an unnecessary addition with possible health risks.
Here are some of the controversial ingredients used only by WholeHearted.
Beet Pulp
Beet Pulp
Beet pulp is the by-product which remains once sugar has been extracted from sugar beets. The primary contribution of beet pulp is dietary fiber.
We'd also like to note that beet pulp is fairly controversial in pet food. Proponents claim that beet pulp can promote intestinal health and regulate blood sugar. However, opponents claim that beet pulp is an inexpensive filler.
Canola Oil
Canola Oil
Canola oil is a plant-derived oil from the seeds of canola plants. Although fat is an essential component of any diet, canola oil is controversial in pet food. Proponents claim that canola oil provides a better fat profile in comparison to other plant based oils. However, opponents claim that canola oil is typically produced with genetically modified rapeseed and that rapeseed oil has multiple adverse health affects.
Iron Oxide
Iron Oxide
Iron oxide is an FDA approved natural food coloring agent. It's commonly found in rusting metal and provides a reddish-brown color.
We believe food colorants are unnecessary ingredients in pet food. Other than potential harm, food colorants do not provide any nutritional value. These type of ingredients are used only to make the food look appealing to humans.
Tomato Pomace
Tomato Pomace
Tomato pomace is a by-product of tomato manufacturing. It's considered a controversial ingredient because many people believe it is an inexpensive low quality filler. However, tomato pomace provides a notable amount of dietary fiber, B vitamins, Lycopene, and vitamin A. Although it is a very inexpensive ingredient, it is not nutritionally empty.
Powdered Cellulose
Powdered Cellulose
Powdered cellulose is produced from minuscule pieces of wood pulp and plant fibers. Other than its fiber content, powdered cellulose lacks any nutritional contribution.
Dried Tomato Pomace
Dried Tomato Pomace
Dried tomato pomace is a by-product of tomato manufacturing. It's considered a controversial ingredient because many people believe it is an inexpensive low quality filler. However, tomato pomace provides a notable amount of dietary fiber, B vitamins, Lycopene, and vitamin A. Although it is a very inexpensive ingredient, it is not nutritionally empty.
Canola Oil (Preserved With Mixed Tocopherols)
Canola Oil (Preserved With Mixed Tocopherols)
Canola oil is a plant-derived oil from the seeds of canola plants. Although fat is an essential component of any diet, canola oil is controversial in pet food. Proponents claim that canola oil provides a better fat profile in comparison to other plant based oils. However, opponents claim that canola oil is typically produced with genetically modified rapeseed and that rapeseed oil has multiple adverse health affects.
Here are some of the controversial ingredients used only by Billy + Margot.
Garlic
Garlic
Garlic in very small quantities can be an acceptable addition, however, garlic can also be toxic. Therefore many pet owners choose to completely avoid garlic.
Caramel
Caramel
Caramel is a widely used natural food colorant. The concentrated form of caramel is typically listed as caramel color and has been linked to cancer in laboratory animals. Since our pets do not care about food color, caramel is an unnecessary addition with possible health risks.
Animal Plasma
Animal Plasma
Animal plasma can be a nutritious addition to pet food, however, the source should be specified. In this case, the animal source is not specified and therefore we cannot determine which animal was used to obtain the plasma.
We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.
WholeHearted and Billy + Margot both use the following harmful ingredients in many of their products:
Menadione Sodium Bisulfite Complex
Menadione Sodium Bisulfite Complex
Menadione sodium bisulfite complex is a synthetic version of vitamin K that has been linked to many health concerns. Research has suggested possible toxic reactions in liver cells and red blood cells among other serious problems. In fact, one large chemical supplier warns, "The substance is toxic to kidneys, lungs, liver, mucous membranes. Repeated or prolonged exposure to the substance can produce target organs damage."
Product Safety: Recall History of WholeHearted & Billy + Margot?
According to our records, WholeHearted has never been recalled.
Billy + Margot has been recalled once.
Sept. 22, 2020: Salmonella
Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!
Where To Buy WholeHearted Pet Foods
You can purchase WholeHearted pet foods from the following stores:
Where To Buy Billy + Margot Pet Foods
You can purchase Billy + Margot pet food products from these retailers:
Type Of Pet Foods Available
Product
WholeHearted
Billy + Margot
Dry Dog Food
22 Recipes
8 Recipes
Wet Dog Food
21 Recipes
20 Recipes
Dog Treats
18 Treats
3 Treats
Dry Cat Food
11 Recipes
None
Wet Cat Food
17 Recipes
None
Cat Treats
14 Treats
None
Top Rated WholeHearted Recipes
Dog Food
WholeHearted Dry Dog Food Chicken & Brown Rice Recipe